See All This Art Magazine
With today’s print landscape being what it is, I was incredibly fortunate to finish my bachelor’s in 2020 and transition from a student internship to a full-time job at the award-winning See All This Art Magazine. As part of the editorial staff I had the privilege of interviewing wonderful people doing incredible things; Chairman of Vitra Design, Rolf Fehlbaum on their Piet Oudolf garden; Departing Tate Director Frances Morris on her final exhibition; and the forever smiling Lori de More, founder of the beloved Towpath cafe in London, on her experience on the Camino de Santiago. Aside from writing for the magazine, I managed the social media channels, growing the Instagram following by 70% in my final year, and maintained close relationships with galleries and artists’ studios as well as obtaining rights for every image or text reproduced in the print magazine.
The pride of my time at See All This was the Pretty Brilliant project. Created over five years and across three print issues, and developed under the guidance of curator Catherine de Zegher, the project aimed to create a response to the complete absence of women in the first editions of Janson’s History of Art and Gombrich’s The Story of Art. 750 pages, 583 pioneering women, and countless hours of research later, the project was completed in 2025.
THE QUEER AGENDA - T.Q.F.C
In April 2025, I joined the ranks of Amsterdam-based collective The Queer Agenda to manage their partnerships and communication strategy for a project centred around the EUFA Euro Women’s Championship taking place that summer.
Together we created a concept: The Queer Football Club, an imaginary inclusive and diverse football club with its own physical space catering to a FLINTA+ audience. What followed was a mad dash to furnish, stock, and run a faux football canteen. Cut to a completely curated concept store; a merchandise collection (peep this collaboration with La Fam); multiple fringe events such as documentary and live match screenings feat. the odd which-lesbian-has-the-biggest-biceps? arm wrestling contest; and an extensive photo exhibition Women’s Football, highlighting fans, players, and pundits making a difference in the sport
For the project, I managed press and wrote copy for socials, merchandise, and exhibition text material. We also acquired multiple sponsors to make the clubhouse possible: Wakuli Coffee, Oatly, Fritz-Cola, and Key-Colour Photo Studio
Photo: Rita Braz
SOA-AIDS NEDERLAND - Are You PrEPped?
I worked as a copywriter for the Are You PrEPped? campaign rolled out in early 2026 by SOA-AIDS Nederland.
The campaign specifically aimed to demystify the use of PrEP (pre-exposure prophylaxis) medication for HIV in combination with Hormone Replacement Therapy for a trans audience. The campaign was co-created with trans individuals in order to ensure an effective and destigmatised messaging of an important therapy.
